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Playbook

link to site: http://www.hackthehood.org/

Chelsea Blanchard|| Closed || 454 views ||

USC DSO433 Group 2 Playbook

Hack the Hood is a non-profit organization based in Oakland, CA that teaches low income youth website development skills. This 6-week intensive bootcamp focuses on both teaching the youth as well as using these skills in the real world. The first part is a training camp in which the youth quickly learn website coding skills, and the second part is a real world application in which the students get paired with a local small business to code their website. Our client, Collette Hanna, is looking to bring the organization to South Los Angeles, but needs to define the process of recruiting both sponsors and small businesses to be involved in the program. We will work with her to determine the most efficient process for implementation of Hack the Hood in South Los Angeles.

business dev

USC DSO433 Group 2 Playbook

Posted on Monday, February 6th, 2017

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TEAMMATES
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Awaiting Users

Collette Hanna

Courtney Blaylock

Brock Hudnut

Sonya Sepahban

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Plays in this Playbook

Number of Plays 10

Hack the Hood As-Is and Initial Planning

Looking into the current as-is model of Hack the Hood in Oakland, the process follows the following steps:

Recruit Small Businesses
Secure Location
Obtain Sponsors
Recruit instructors/volunteers
Develop schedule
Recruit youth
Program Launch

For our client, we are looking to improve/create a new process for the recruitment of both small businesses and sponsorship. We are looking into how Hack the Hood is implemented in Oakland, CA, and if these methods can improved when bringing the organization to South LA.

Our Next Step: Research the As-Is and Market Trends

Research the current system in Oakland to find anything that could be improved when moving to LA
Identify current constraints in the move from Oakland to LA
Informal Benchmarking: we will look into other non-profit organization as well as other organizations that have successfully moved to South LA from Oakland to find any tips or issues regarding the move.
Outcome/ market analysis: we will analyze the small businesses in the area as well as the sponsors in South LA to look into their unique needs and how to integrate these into our to-be system
Technical analysis: research current metrics and technology trends used for non-profit as well as small businesses in the area to understand the best ways to define the to-be system

After That: Begin Identifying Necessary Attributes of To-Be

Understand constraints and define business priorities
From the business need, decide what is needed in the to-be
Look into the most efficient way to accomplish these goals
Research risks associated with each goal

Then, we will begin developing the to-be process after completing the needed research and analysis.

by Chelsea Blanchard

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Preliminary process flow

by Courtney Blaylock

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Process flow v2

click here to view

by Courtney Blaylock

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4/5 Deliverables

click here to view

The attached document is the system request form, the business case, and the differences between to-be and as-is.

by Brock Hudnut

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Hack Hood process flow

click here to view

The diagram attached outlines the proposed processes for both sponsor and small business recruitment in the initial starting up year.

by Brock Hudnut

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Hack Hood process flow future iterations

click here to view

The diagram attached outlines the proposed processes for both sponsor and small business recruitment for the program in the years after the initial starting.

by Brock Hudnut

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Notes from meeting with Collette

Concrete Deliverables

Script -- To pitch the program to small businesses
PowerPoint deck & script/ talking points for sponsors

Hack the Hood --

Your Lifeline

Satellites -- another non profit w/ program name and operates a hack the hood curriculum as a program offering

Services to the community
You’re lifeline program

Life skills workshop
Hack the hood (tech skills training)

Facility is established
Partnership orgs -- Safe place for youths

*Can she send us a full list?
Orgs for the hack the hood piece

Chambers of commerce

Crenshaw
Inglewood
Crenshaw
LA South

Business District

Project is all digital -- doesn’t necessarily have to be in the neighborhood itself

Services

Make things available to the community

Location

Donations would be donated to a rec center
Definitely want to stay in that location because they have developed the relationships there

Sponsorships

In-kind donations

TV donations
Computer carts
Meals

Lunches

Field Trips
Long-term internships / mentorship opportunities

Instructors

Paid to do 2-week training

Tech companies trying to diversify the workforce

Bridging income gap -- offering employment opportunities to those without a college degree

Less access to a college degree
Find articles like that to make the case for sponsors

How can we bridge the gap?

→ do we have to make it a requirement to get a 4-year degree at a tech company?

*Willing to switch up how instruction works

Have 1 part time
1 full time

*Small business component

How do you work with the business community
5 businesses, 2 youth per business
Website then works with tech firm for support

They just build the foundation

by Chelsea Blanchard

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Outline for final deliverables

SPONSORSHIP

Talking points / pitch
Slide Deck
Tiers of who to contact
Recommendations

When to crowd source?
Who to contact first? - Tiers
Food sponsorship
How to lower costs

SMALL BUSINESS RECRUITMENT

Application

Contact Name
Contact phone / email
Company name
Website link if they already have one
Street Address (if applicable)
Will you be the main point of contact for this project?

If not, who will be?

Will the primary contact be available between (**start of project**) and (**end of project**)?
Will you be available for weekly (*or as frequent as needed*) phone calls with your team?
Project proposal

What do you hope to get out of the project?

Pitch - Chamber of Commerce
Pitch - Individual Small Businesses
Appendix - notes from talking to them

What they find important -- add to pitches

MARKETING / BRANDING

Why marketing is important -

Case studies explaining why it is important

Website

First thing
Squarespace

Facebook
Instagram

INSTRUCTORS

Application - Google Form
Pitch / job description
List of contacts

ITP Web development professors / professors at other schools

Map of schools around area / list of contacts

Distribution channels

Connect SC / other recruiting channels
Sorority / fraternities
Web development departments at universities

TECHNOLOGY

Pace-layered Strategy

Systems of Record -- Google Suite
System of Differentiation -- recommendation based (future) - how they market program / use facebook / social media

by Chelsea Blanchard

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Final Presentation Powerpoint

click here to view

by Chelsea Blanchard

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Final Business Case Write-up

click here to view

The attached document explains our recommendations regarding Hack the Hood's recruitment of small businesses and sponsors!

by Chelsea Blanchard

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click here to view

1

Final Business Case Write-up

Business Dev

by Chelsea Blanchard

Quick View

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Final Presentation Powerpoint

Business Dev

by Chelsea Blanchard

Quick View

1

Outline for final deliverable...

Business Dev

by Chelsea Blanchard

1

Preliminary process flow

Other

by Courtney Blaylock