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Julia's Playbook Startup - VaGenie



     Name: VaGenie


Organization Type and Size:

     Company/Number of Employees: VaGenie is a C Corp pre-product start up - no employees yet but multiple contract employees.

     Non-profit/Number Served Annually:

     Academic Organization/Number of Students:

     Group or a Community/Number of Members: Our new FB mission community: FreetheV (1200+ members)

     Other Organization Type (explain):


Your Organization's Product or Service:

The VaGenie is a combination device and app Kegel trainer to help women strengthen their pelvic floor. 2 in 3 women have weak pelvic floors and should do their Kegels, but Kegels are boring and difficult to figure out. The VaGenie addresses a vital fitness need by teaching women how to do their Kegels correctly, and it keeps women engaged by having them play video games using their Kegels to control the game. The VaGenie also tracks and charts progress and provides other engaging app offerings. 

The VaGenie is further dedicated to breaking taboo around pelvic floor health and shifting the cultural awareness of women's health issues for the better.

Your Organization's Point of Contact:

     Full Name: Julia Rose

     E-mail address:

     Phone #: 323.253.4536


Area of Business Process Improvement Your Organization Needs:

 We are looking for help with:

  • web development
  • app development
  • infrastructure organization
  • data organization
  • market research

Other Helpful Background Information You'd Like to Provide About Your Organization:

We are looking to build our app and upgrade our website to get ready to launch in 2017. It is possible we may do a crowdfunding campaign on Indiegogo.

We have our device prototype and an app demo and feature list.

We are a product that will launch to consumer, but also building a healthcare go-to-market strategy after warm reception at various conferences.

general business

Posted on Thursday, December 15th, 2016

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